Behind Moonchi

Moonchi quietly began in late 2020, no clear brand, no big plans, just a seed. It wasn’t until April 2022 that it truly began to sprout into something alive, evolving, and deeply personal.

I’m Noémie, a mother, a maker, and someone who couldn’t find toys that felt truly aligned. I wanted meaningful, slow-made, ethical toys that didn’t cost a kidney to entertain my child. I wanted softness, intention, and beauty, without compromising on safety or values. Something ethical and affordable. High quality and accessible.

Proud of my Swiss roots, I carry a deep respect for detail. I simply don’t settle for less. Moonchi was born out of that vision: to offer thoughtfully designed toys and baby goods that are sustainable, soulful, and made to last.

Today, Moonchi is built on a foundation of three women, two crochet fairies and me, Noémie. My mission is to uplift mothers economically in South Africa, and the makers are at the very core of Moonchi. They offer their sharp eye and their talented hands, always supporting the vision and contributing to the quality of Moonchi’s products.

We are not mass-produced. We are made with purpose. When you choose Moonchi, you're not just buying a product. You're joining a community that values people, process, and the powerful spirit of motherhood.

The team

  • Noémie - the founder

    Superpowers: multitasking, patience, adaptability.
    Children: 3
    Hobby: gardening, surfing, baking, doing magic in this world.
    In another life, I would be: A pet dog—the kind that’s pampered, well-fed, naps on the bed all day, and goes wild for beach walks.
    Biggest life accomplishment: Moving to Cape Town when I was 8 months pregnant. Since then, I’ve continually reinvented myself while navigating motherhood with little to no village.
    Life Motto: "There is always light at the end of the tunnel, if you look in the right direction"
    Motherhood wisdom: Each birth brings forth a new version of you. Be proud of the woman you have become. See your children as an opportunity to heal and grow on your life’s journey.

  • Julia - cotton fairy

    Superpowers: being a mother, a granny, sister, aunt, etc. makes us superheroes with innumerable superpowers.
    Children & grandchildren: 2 children, 3 grandchildren.
    Hobby (apart from crochet): I am a voracious reader and love anything apocalyptic or supernatural. I also love learning new things.
    In another life, I would be: an owl. Majestic, nocturnal soaring with the wind and gazing at the clouds. And a loner, spending time with others once a year. OR a conductor for the philharmonic Orchestra.
    Biggest life accomplishment: besides my children it would be all my small accomplishment rolled into one.
    Life Motto: try to find something to laugh about every day and don't be so hard on yourself.
    Motherhood wisdom: Don't sweat the small stuff. Pick your battles. Jump in muddy puddles, crayon on the walls, and fill the days with hugs and cuddles because the time flies by so fast before you know they have grown and gone out of the house.

  • Bernie - velluto fairy

    Superpowers: I like to think that I have excellent crochet skills. I mean I literally turn strings into things!
    Children: 2 children and 1 fur baby.
    Hobby (apart from crochet): junk journalling and circuit crafting.
    In another life, I would be: an educator/ a teacher.
    Biggest life accomplishment: I have no idea. Probably raising my kids to be good, kind human beings.
    Life Motto: don't procrastinate, just do it now and get it done. It's a daily struggle for sure and sometimes ... I fail.
    Motherhood wisdom: Kids will make their own choices and decisions, whether right or wrong. As a parent, just be there to ca tech them if they stumble and cheer the loudest at their achievements and accomplishments. They will always remember that their parents where there for them when it mattered.