Behind Moonchi

Moonchi took root towards the end of 2020, yet at that juncture, it lacked a distinct brand identity. The seed was planted, and it began to really sprout in April 2022. Moonchi is special to my heart because it's not just about cute crochet collections. It's my way of sharing who I am and the journey I'm on. It's a bit like the weather – always changing.

Moonchi is more than just a brand; it's an experience, an embodiment of resilience, love, and the unique spirit of motherhood.

Owned by a mother, crafted for the mothers. My mission is to support talented women in South Africa economically, surpassing what the government can provide them. I specifically seek out motivated and trustworthy mothers, affectionately termed "retired mothers." I would like to make a real impact where it matters most.

Why only mothers? Because only a mother truly comprehends the intricate dance of joys and risks involved in creating toys for their little ones.

Join us in this journey – a journey that's not just about purchasing a product but becoming part of a family. Moonchi is a community, an expression of the enduring strength and love that defines motherhood.

The team

  • Noémie - the founder

    Superpowers: multitasking, patience, adaptability.
    Children: 3
    Hobby: gardening, surfing, baking, doing magic in this world.
    In another life, I would be: A pet dog—the kind that’s pampered, well-fed, naps on the bed all day, and goes wild for beach walks.
    Biggest life accomplishment: Moving to Cape Town when I was 8 months pregnant. Since then, I’ve continually reinvented myself while navigating motherhood with little to no village.
    Life Motto: "There is always light at the end of the tunnel, if you look in the right direction"
    Motherhood wisdom: Each birth brings forth a new version of you. Be proud of the woman you have become. See your children as an opportunity to heal and grow on your life’s journey.

  • Grechelle - cotton fairy

    Superpowers:
    Children & grandchildren:
    Hobby (apart from crochet):
    In another life, I would be:
    Biggest life accomplishment:
    Life Motto:
    Motherhood wisdom:

  • Julia - cotton fairy

    Superpowers:
    Children & grandchildren:
    Hobby (apart from crochet):
    In another life, I would be:
    Biggest life accomplishment:
    Life Motto:
    Motherhood wisdom: Don't sweat the small stuff. Pick your battles. Jump in muddy puddles, crayon on the walls, and fill the days with hugs and cuddles because the time flies by so fast before you know they have grown and gone out of the house.

  • Bernie - velluto fairy

    Superpowers:
    Children: 2
    Hobby (apart from crochet):
    In another life, I would be:
    Biggest life accomplishment: I'm not sure if starting my own small business counts for much, but it's been a dream of mine to work for myself, and so far this has been a fantastic year. From outsourcing my crochet skills, to crafting and making junk journals and everything in between, I've been very fortunate and blessed to have met wonderful people along the way.
    Life Motto:
    Motherhood wisdom: Never doubt yourself, only You Know what's best for Your child, and don't allow anyone else to tell you how to raise them.